What's in it for me

Feng-GUI is the fast, cheap, reliable way to ensure users see what you want them to see on your designs. Upload and test any image with our easy-to-use interface – our algorithmic model will predict how your visuals will be perceived by the viewers.
Each test produces few reports showing where user attention will be focused, enabling you to hone your designs to ensure users see exactly what you want them to see.
  • Test your designs before they go live
  • Generate reports to see where user attention will be focused
  • Learn the strengths of your designs and what needs to change
  • Improve your designs until they are achieving their goals

Why you need Feng-GUI

The only way to know whether your designs are working effectively is to test them. Our reports graphically show what is working on your design and what is not. Empowering you to make crucial design decisions based on facts and not subjectivity or intuition.
  • Understand where users will focus attention on your designs: Make sure you are achieving your goals
  • Discover whether visual elements will be seen in the right order: Ensure your marketing message is being heard
  • Validate your designs with clear evidence of what works and what doesn't: Base design decisions on facts about user behavior, not assumptions
  • Save time and money by testing designs before they go live: Remove any costly design errors before it's too late
Our reports place the user at the centre of your design process. Only by understanding how the user sees your design can you be sure you are getting your message across.

How Feng-GUI benefits you

Our reports demonstrate the strengths and weaknesses of your designs. Once you know where your designs are going wrong you can work to put them right. Safe in the knowledge that each change you make is informed by concrete evidence.
  • Identify design flaws: discover what will escape the user's attention
  • Remove weaknesses: reduce visual overcrowding and prioritize key information
  • Make sure users get the message: increase user engagement with your design
  • Achieve your design objectives: guide the user all the way to conversion
Our reports give you the insight you need to improve your design and ensure you are getting your message across.

Feng-GUI vs Live eye tracking

The problem with live eye tracking
Live eye tracking is an expensive and complicated technique which tracks users’ live eye paths on a webpage. It uses complex camera technology and costs over $1000 to test one image!

The strengths of Feng-GUI
  • Cheap: At less than $2 per image, anyone can test any design at any time
  • Simple: Just upload and analyse. No cameras, labs or subjects needed
  • Instant: Discover design flaws in minutes. No need to plan ahead

Feng-GUI vs Mouse tracking

The problem with mouse tracking
Mouse tracking follows the user’s mouse movements around live webpages. But mouse movements and clicks tell you nothing about what the user actually sees on your webpage. Keeping you in the dark about whether your key messages are being seen.

The strengths of Feng-GUI
  • Relevant: Our algorithmic model predicts what your users will actually see
  • Insightful: Our heatmaps show whether you are getting your message across
  • Save time and money: no live subjects means you can hone designs before going live