Partners, Memberships and Compliance

Feng-GUI list of Partners, Memberships, Accreditations, Certifications and Compliance


WSI - Digital Marketing Agency

Feng-GUI is a certified supplier of WSI Digital Marketing Consultants

WSI is a digital marketing company with a strong international presence. Our Digital Marketing Consultants use their knowledge and expertise to make a difference for businesses all around the world.

Headquartered in Toronto, Canada, we also have offices in over 80 countries. We’re a powerful network of marketers who strive to discover, analyze, build and implement digital solutions that win digital marketing awards and help businesses succeed online.

If you are seeking knowledge and expert digital marketing advice for your business, you’ve come to the right place. Over the last 20 years, WSI has won multiple digital marketing awards for our solutions by adapting to the constantly shifting landscape of the Internet. We take pride in helping businesses make the most of the dollars they spend on digital marketing.
WSI - Digital Marketing Agency


Feng-GUI empowers NeuroMap predictive eye tracking

SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies capture, convince and close more customers.
SalesBrain increases marketing performance by targeting the decision making part of your customer’s brain with a unique, award-winning, science-based NeuroMap.
Dr. Christophe Morin | CEO, Chief Pain Officer


Feng-GUI is part of Simplilearn Digital Marketing Certification Training Course

Simplilearn's mission is to help professionals around the world acquire the skills they need to succeed in today's digital economy. The company provides online training in disciplines such as Cyber Security, Cloud Computing, Project Management, Digital Marketing, Data Science and other emerging technologies.

Based in San Francisco, California and Bangalore, India, Simplilearn has helped more than 500,000 professionals and companies across 150+ countries get trained, acquire certifications and upskill their employees. Its training courses are designed and updated by renowned industry experts. Simplilearn's blended learning approach combines online classes, instructor-led live virtual classrooms, relevant, applied projects and 24/7 teaching assistance. Leading global training organizations have recognized Simplilearn as an official provider of certification training. The company has been named the 8th most influential education brand in the world by LinkedIn.

Neuro Inside Out - White Label Solution - API Partner

Neuro Inside Out is a technology and consulting company having its offices in USA and India.
Neuro Inside Out provides a white-label SAAS platform solution with Feng-GUI API to clients across the globe.

Get your own Feng-GUI-like SAAS platform under your branding, theme, layout, watermark on results, and URL.
You can add your own branding, pricing and sell access to the platform to your clients as if you have developed it.
Either you can choose from the available theme or we can completely customize it for you.

Tushar Patil | Neuro Inside Out

Feng-GUI API Partners

Feng-GUI service is available through web API that is used by over 60 partners who integrate Feng-GUI technology into their business.
Partners vary from conversion agencies such as SiteTuners, Convert (USA) and HouseOfKaizen (UK), SimilarWeb (Israel), EOWEO (France) through email-marketing vendors like XQueue, Maileon and SC-Networks (Germany, Austria and Switzerland), to Packaging design vendors like Brand Identity (Poland).
Strategic partners WSI (over 1000 Consultants) and SimpliLearn (Education).


SimilarWeb integrated Feng-GUI's eye-tracking simulation into SimilarWeb's website recommendation results

This partnership enables website owners to easily compare the performance of their homepage to their competitors. Feng-GUI technology analyzes the effectiveness of a web pages’ elements by simulating where a person’s eyes are most likely to look when first arriving to a website. Knowing that a website often has only five seconds to capture a visitor’s attention, this information can be used to optimize the layout of a website’s content, buttons and banners to increase the likelihood of immediately capturing a visitor's attention. The "Heatmap" which uses color variance to simulate eye movements, is located within the results on the website. Along with the corresponding Heatmap of the website a user has searched for, four other similar website Heatmaps are also shown, empowering site owners with more comparative insights about their competitors. After viewing the preview on, businesses can further understand how the Feng-GUI arsenal of products can be used to optimize a company's digital footprint.

SimilarWeb is the standard for understanding the digital world. With the largest international online panel consisting of hundreds of millions of devices, SimilarWeb provides granular insights about any website or app across industries. Global brands such as Google, HSBC, eBay, L'Oréal, and Adidas rely on SimilarWeb to understand, track and grow their digital market share. The company has 350 employees across eight global offices. SimilarWeb


MIT benchmark

MIT verify that Feng-GUI results are 92% similar to real eye-tracking

Massachusetts Institute of Technology (MIT), the best university of technology in the world, has reviewed the accuracy of Feng-GUI attention algorithm as part of its Saliency Benchmark.
Feng-GUI scores 83% similarity to predicted eye-tracking at the MIT CAT2000 test. The baseline of the test is how humans predicts eye-tracking of other humans, and their score is 90%.
Using this scale, puts Feng-GUI at the score of 92% similarity to real eye-tracking.
The analysis resembles a 5 seconds eye tracking session of 40 people.


Feng-GUI is GDPR compliant

The GDPR (General Data Protection Regulation) is an important piece of legislation that is designed to strengthen and unify data protection laws for all individuals within the European Union. The regulation became effective and enforceable on the 25th May 2018.
Our commitment: Feng-GUI has undertaken the required business and technology steps to operate in a manner compliant with GDPR

See our Privacy Page and Data Transparency page at Iubenda data legal provider.
Data retention - An automatic 365-day data retention period is enforced to ensure all analytics data older than 365 days collected through Feng-GUI is systematically deleted.

PCI DSS compliant

Feng-GUI is PCI DSS compliant which means that our security policies, and procedures meet the requisite standard.

The Payment Card Industry Data Security Standard (PCI DSS) is a set of industry-mandated requirements for any business that handles, processes, or stores credit cards – regardless of the business's size or location. The PCI Security Standards Council was founded by 5 of the major card brands, and they each share equal responsibilities in the council's work.

Feng-GUI does not store any credit card information but uses Tranzila as our payment data processors.
Tranzila is a validated Level 1 PCI DSS compliant service provider.

Privacy Shield

Feng-GUI hosting provider is EU-US Privacy Shield certified

Feng-GUI servers are hosted at Singlehop / INAP company at Chicago.
The hosting provider is EU-US Privacy Shield certified.

The EU-U.S. and Swiss-U.S. Privacy Shield Frameworks were designed by the U.S. Department of Commerce, and the European Commission and Swiss Administration, respectively, to provide companies on both sides of the Atlantic with a mechanism to comply with data protection requirements when transferring personal data from the European Union and Switzerland to the United States in support of transatlantic commerce. On July 12, 2016, the European Commission deemed the EU-U.S. Privacy Shield Framework adequate to enable data transfers under EU law (see the adequacy determination). On January 12, 2017, the Swiss Government announced the approval of the Swiss-U.S. Privacy Shield Framework as a valid legal mechanism to comply with Swiss requirements when transferring personal data from Switzerland to the United States. See the statements from the Swiss Federal Council and Swiss Federal Data Protection and Information Commissioner.

Creative Commons

Example reports at website are Creative Commons Attribution

The Feng-GUI report images and videos in this website are licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
Share - copy and redistribute the material in any medium or format
Adapt - remix, transform, and build upon the material for any purpose, even commercially.
Attribute using the link:
for example: CC BY

Microsoft Supplier

Feng-GUI is a certified Microsoft Supplier

Feng-GUI service organization control (SOC) meet the requirements of the Microsoft Supplier Security and Privacy Assurance (SSPA) Program and Microsoft Supplier Data Protection Requirements (DPR) Program.

The Microsoft SSPA initiative is designed to standardize and strengthen the handling of Microsoft customer, partner, and employee personal information by Microsoft vendors worldwide. Microsoft vendors who collect, store or process customer, partner or employee personal information are required to comply with the program.

The Microsoft Supplier Data Protection Requirements (DPR) apply to each Microsoft supplier that Processes Personal Data or Microsoft Confidential Data in connection with that supplier's services.
Feng-GUI Supplier Number : 0003036518



Feng-GUI is a member of ESOMAR organization

Since 1947 ESOMAR’s aim has been to promote the value of data, research, and insights in effective decision-making.
ESOMAR facilitates an on-going dialogue with its 5,500+ individual members, 500+ corporate members and 40,000+ community in over 130 countries, through the promotion of a comprehensive programme of industry specific and thematic conferences, publications and best practice guidelines.
ESOMAR also provides ethical guidance and actively promotes self-regulation in partnership with a number of associations across the globe.

The Neuromarketing Science & Business Association (NMSBA)

Rafael Mizrahi, Feng-GUI CEO is a member of NMSBA

The Neuromarketing Science & Business Association is the international professional body for everyone with a professional interest in neuromarketing: corporate researchers, consumer insights professionals, market researchers academia and neuromarketing vendors. It is the official publisher of the successful quarterly INsights and the Neuromarketing Yearbook and the host of the Neuromarketing World Forum and the Shopper Brain Conference Series.

Insights Association

Feng-GUI is a member of Insights Association

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable members to thrive in an evolving industry and drive business impact.

Market Research Society (MRS)

Feng-GUI is a member of MRS Society

The Market Research Society (MRS) is the UK professional body for research, insight and analytics.
MRS recognise 5,000 individual members and over 500 accredited Company Partners in over 50 countries who are committed to delivering outstanding insight. As the regulator, MRS promote the highest professional standards throughout the sector via the MRS Code of Conduct.