Dashboard Help

Quick Guide

Upload: Click [Upload] to select an image or a video file. You can upload up to 10 files at once. Wait until the files are uploaded and appears at the images list.
Learn more about input image and input video

Add AOIs: Click [AOIs > Add area] and create few AOIs to allow the analysis engine to output AOI statistics for the Fixations & Visual Features

Generate Reports: Click [Analyze] to analyze the image or video. Wait few seconds for the reports to load.
Learn more about Analysis Options and Reports

Save Reports: Click [Download] to download and save the report files to your computer.

Attention Heatmap report

The Heatmap displays the most attractive elements of the image for viewers in the form of "hot" and "cold" spots creating so called heat map.
The report is displayed as a color gradient overlay on the original image.
The heatmap highlights areas likely to receive attention within the first few seconds.

Use the Heatmap report to:
Visualize which elements attract more attention than others.

Interpreting the results:
The Attention Heatmap report is a predicted eye tracking report of 40 viewers which show how areas of the original image attract the attention.
The heatmap colors range from green through yellow to red. The colors are representing low, medium and high levels of attention, respectively.
Areas with no color imply that this area will be over looked.

Focus Map report

The Focus map (Opacity) report tones down information that is not attractive and visually displays what your viewers may perceive during the first few seconds of visual inspection.
The map report uses a transparency gradient.
Focus Map report is also referred to as 'Opacity' and 'Fog Map' report

Use the Focus report to:
Emphasize which areas are being perceived and which are being ignored.

Interpreting the results:
The report shows the parts of the media with the highest counts or longest fixations and shades the rest of the media.
The most transparent areas are those that attract more attention.

Areas of Interest report

The Areas of Interest (AOIs) report reveals a score of the predicted probability that a person will look at the area along with detailed diagnostics to show why the region is likely to get attention.
An Area of Interest (AOI), is an edited area where the metrics are calculated. Metrics such as visibility score, time to first fixation, fixations count etc'.
You can click and drag boxes to create AOIs surrounding specific areas inside your stimuli. Tagging these areas allows the analysis engine to output AOI statistics for the Fixations & Visual Features
Areas of Interest is also referred to as 'Regions of Interest'

Use the Areas of Interest report to:

Define areas inside the image to determine the Visibility Score of this area.
Every AOI is reported with detailed data about fixations and visual features.
Compare results between different versions of your design and layout.

Interpreting the results:
The Visibility Score is a summary metric that indicates how salient are the visuals inside this region. The score is calculated based on the highest heatmap value found inside the AOI region. 0% means no attention at all, and 100% means this area will be mostly noticeable.
Most attention is located at areas with more or longer fixations.

To generate an AOIs report, Click on "Add Area" to add a new AOI area.
Resize and move the AOI area to adjust its location and dimensions.
Click "Analyze" to update the AOIs report with the latest AOIs details.

Fixations & Visual Features

This table holds the Fixations and Visual Features data for each Area of Interest (AOI).
Fixations

	Visibility Score (percentage) Visibility Score is a summary metric that indicates how salient are the visuals inside this region. The score is calculated based on the highest heatmap value found inside the AOI region. High value (>= 25) means that area is noticeable.
	Time To First Fixation (milliseconds) The time in milliseconds from when the stimulus was shown until the start of the first fixation within an Area Of Interest (AOI). Also referred to as 'TTFF' and 'Time Until Noticed'. Low value (<= 1500) means that the viewers reached very fast to this area.
	Fixations Before (number) The number of fixations before the participant fixated within an AOI for the first time. Low value (<= 5) means that the viewers reached very fast to this area.
	Fixation Length (milliseconds) The length of the fixations in milliseconds within an AOI. High value (>= 500) means that the viewers are spending more time inside this area.
	Fixation Count (number) The number of fixations within an AOI. High value (>= 2) means that the viewers fixated several times inside this area.

Visual Features
Visual Features are major contributors to the calculation of AOI score.
Drawing attention requires the object to have a significant contrast from surrounding objects and background. The Percentage value represents how much of the AOI area is covered by this visual feature.
The Visual Features report is : intensity (top left), orientation and edges (top right), red/green color contrast (bottom left) and blue/yellow color contrast (bottom right).

Interpreting the results:
If the AOI Visibility Score is low, not visible enough, and you wish to increase the score and make the object more prominent, the visual features gives you cues about how to achieve that.
Inspect which visual feature of this AOI is low and change its design to make it higher.
Design change can be done by changing intensity (dark/light), orientation (change angle of the object), adding or reducing edges (texture and text), color contrast (red/green or blue/yellow) adding or removing faces.

	Intensity Features The percentage level of intensity. High attention is equal or above 50%.
	Edges Features The percentage of edges, texture, text and orientation. Edges define the boundaries between regions in an image by locating sharp discontinuities in pixel values. Edges detection helps with segmentation and object recognition. High attention is equal or above 50%.
	Red Green Contrast The percentage of Red-Green contrast. Red-Green are Complementary Colors When placed next to each other, they create the strongest contrast for those two colors. High attention is equal or above 50%.
	Blue Yellow Contrast The percentage of Blue-Yellow contrast. Blue-Yellow are Complementary Colors When placed next to each other, they create the strongest contrast for those two colors. High attention is equal or above 50%.

Improving the results:
A high contrast between an element and its surrounding will increase the element's visibility.
Intensity - Increasing brightness increases intensity.
Edges - Adding edges, texture and text will increase Edges value
Color - Measure the color contrast of an AOI element and alter it to reduce or induce its visibility.

Identify the dominant color of the element (foreground) and the dominant color of its surrounding (background).
Measure the color contrast ratio of the two colors.
Change the element or its background luminance to increase or decrease the color contrast ratio.

Color Contrast ratios can range from 1 to 21 (commonly written 1:1 to 21:1).
Minimum contrast for reading text is 4.5:1
The contrast of black foreground over a white background is 21:1

Color Contrast ratio calculators
https://contrastchecker.com contrastchecker tool also include a color quantization. https://webaim.org/resources/contrastchecker/
Color picker browser extension
https://www.colorzilla.com/chrome/

Color Quantization tools:
To identify the colors inside the image, you can use color quantization tools:

Aesthetics report

Aesthetics report enables you to examine the emotional aspects of aesthetics.

Based on several large scale studies with millions ratings of visual appeal collected from nearly 10 thousand participants, we developed computational models that accurately measure the perceived visual complexity and excitingness.

Viewers will judge design as beautiful or not within 1/50th to 1/20th of a second.
Visually complex designs are consistently rated as less beautiful than their simpler counterparts.

Facial Expressions Analysis

Feng-GUI analyze facial expressions to identify how humans respond emotionally towards visual stimuli.
Facial expressions analysis describes the level of 8 expressions for each detected face.
Expressions are: Neutral, Happy, Surprise, Sad, Anger, Disgust, Fear and Contempt.
Expressions data is aggregated into two simpler scores of Approach and Withdraw.
Approach = Happy + Surprise + Anger + Contempt
Withdraw = Sad + Disgust + Fear
Feng-GUI service is trained using public emotion datasets containing 0.5 million images and videos, manually labeled for the presence of facial expressions along with the intensity of valence and arousal.

Scores

Visibility Score

The Visibility Score is a summary metric that indicates how salient are the visuals inside this region. The score is calculated based on the highest heatmap value found inside the AOI region.
The percentage of participants that fixated at least once within an AOI. The value is the probability of having a visual fixation within first few seconds inside this AOI region.
Visibility Score is also referred to as 'Participant percentage' and 'Seen By (%)'.

The value ranges from 0 to 100.

Above 75 is excellent and it means that this area will be mostly noticeable.
Between 50-75 is good and some attention is drawn to this area.
Under 25 is low and 0 means no attention at all within the View Duration

Clarity Score

Clarity is the opposite of Complexity. Clarity = 100%-Complexity.
Complexity is measured by the number of regions, corners and features in an image.
High visual clutter increases complexity and reduces clarity.
Ratings of appeal are significantly negatively affected by an increase in visual complexity. The more complicated the stimuli is, the worse the people perceived it's attractive.
Complexity is also referred to as 'Cognitive Demand'.

A high score means that the design is clean, simple and clear.
A low score means highly confusing, complex and cluttered design.

The value ranges from 0 to 100.

Above 75 is excellent and clear.
Between 25-75 is good.
Under 25 is bad and clutter.

Improving the results:
Some designs are less clear than others simply because they contain too much content.
You should aim to increase clarity. Clear design reduces cognitive load and ensure that the viewers will see what you want them to see.

To improve clarity, you need to reduce clutter:

Reduce unnecessary text.
Use more images. Human perception of clutter is much more forgiving of imagery than of text.
Increase the amount of whitespace or padding around content.
Use images with less texture and fewer lines.
Organize the design into easily distinguishable content blocks.
Reduce number of tasks user has to perform.
Reduce amount of information user has to keep in mind.

Complexity Score

Complexity is the opposite of Clarity. Clarity = 100%-Clarity.
Complexity is measured by the number of regions, corners and features in an image.
High visual clutter increases complexity and reduces clarity.
Complexity is also referred to as 'Cognitive Demand'.

A high score means highly confusing, complex and cluttered design.
A low score means that the design is clean, simple and clear.

The value ranges from 0 to 100.

Above 75 is bad and clutter.
Between 25-75 is good.
Under 25 is excellent.

Focus Score

Focus is calculated by the distribution of fixations as a measure of mental workload and our sensitivity to cognitive demand.
Focus score depends on View Duration. High duration increases the number of fixations and reduces the focus score.

The value ranges from 0 to 100.

Above 75 is excellent and focused.
Between 25-75 is a different levels of clustered. There are more gaze points to agree upon.
Under 25 is bad and random.

Excitingness Score

How exciting and colorful is the design.
A high score means that the design is exciting, interesting and colorful.

Improving the results:
There is no right or wrong in high or low score value.
Many successful websites have calm design and get a low Exciting score.
A high Excitingness value for websites is above 25 and for Ads is above 50.
Exciting is more related to colors and how vivid and rich the visual is. Clarity socre is not affected a lot by Exciting score. Clarity is the opposite of clutter and clutter is created by textures and noise.

The value ranges from 0 to 100.

Above 75 could affect Clarity, if there are large amount of contrasting elements and not enough white space.
Between 25-75 is a healthy exciting value
Under 25 is calm and dull design

Balanced Score

A high score means that the design is symmetrical, balanced and harmonic.
A low score means unbalanced and asymmetrical.
The cyan grid outlines Color vertical and horizontal symmetry.
The magenta grid outlines Intensity vertical and horizontal symmetry.
The Balance score is the arithmetic mean of the above four values.

The value ranges from 0 to 100.

Above 60 is balanced.

Improving the results:

Compartmentalize your design by using grids.
Pick two or three base colors at most for your design.
Make elements stand out by adding white space around them.
Consistent fonts and typography
Have all elements connected

Input Image

Input Name, Size and Format
- File Name: The characters allowed for file name are a-z A-Z 0-9 - (dash) . (dot) _ (underscore)
  The maximum supported file name length is 100 characters.
  Illegal file names will be renamed by the service into a random GUID file name.
- The supported input file formats are: png, jpg, jpeg
- Image file maximum size is 5MB.
- Transparent pixels with no color are treated as black pixels.

Dimensions
- Recommended image dimensions: 1024x768, 1280x720, 1920x1080
- Minimum 800x600. Using smaller dimensions may result in reducing accuracy of the analysis.
- Maximum 1920x1080. Using larger dimensions will not improve the analysis accuracy and could increases the processing time.
- Dimensions over 1920x1080 are automatically scaled down.
- Prefer using landscape orientation (wide) over portrait orientation (tall).
- Aspect ratio should not exceed 2:1 for landscape or 1:2 for portrait.
Quality
Use your highest quality images. We recommend on using PNG files.
You can use JPG format, as long as the image was created using no compression and 100% quality.
As JPG is a lossy compression method, it can add compression artifacts into the image and affect the analysis results.

Product and Package image
- Prefer landscape or square images.
- Add at least 10% of blank margins around the product.

Input Website

To quickly create a website screenshot image and upload it, use the menu action Upload > Web Address
Be aware that website capture can be inaccurate due to page speed or behavior.
For an accurate screenshot, you should create the screenshot manually, using a browser add-on, and then upload the image using the menu Upload > Image File

To create a web snapshot, you can use a browser add-on such as:
* Awesome Screenshot
* Fireshot
* Paparazzi for Mac OSX
Capture the visible part of the webpage.
Create a website screenshot which contains only the webpage itself. Do not include the surrounding browser UI elements.

Input Video

Input Name, Size and Format
- File Name: The characters allowed for file name are a-z A-Z 0-9 - (dash) . (dot) _ (underscore)
  The maximum supported file name length is 100 characters.
  Illegal file names will be renamed by the service into a random GUID file name.
- The supported input file formats are: mp4
- Video file maximum size is 40MB.
- Video format codec supported is: H264 - MPEG-4 AVC (part 10) (avc1)
- Video duration is limited to 120 seconds

Dimensions
- Recommended video dimensions: 1280x720 (720p), 1920x1080 (1080p)
- Prefer using landscape orientation (wide) over portrait orientation (tall).
- Dimensions over 1280x720 are automatically scaled down to 720p.
Video Analysis Analyzing a video takes several minutes, depending on video duration.

Analysis Options

Specifies which sub algorithms to include in the analysis and how the reports are presented.

View Type
By selecting a value you are helping Feng-GUI system to learn more about the content inside input images.
Available options are: Any, Website, Advertisement, Package, Outdoor Signage and Indoor Signage
Applies to image and video analysis.
View Distance
Set the viewer distance from this image. Default is a computer screen.
Available options are: Any, Desktop Screen, Mobile, Print, Indoor Signage, Package Design and Outdoor Billboard.
Applies to image and video analysis.
View Duration
Set the viewer duration time in seconds. Default is 5 seconds.
Available options are: 0-2.5 seconds, 0-5 seconds, 0-7.5 seconds.
Applies only to image analysis.
Draw map legend and scores on reports
A map legend is the little box in the corner of the report. It contains parameters information.
Applies only to image analysis.
Merge input image as report background
Uncheck this if you wish to generate the heatmap image without a merged layer of the original image.
Applies only to image analysis.
White Focus (opacity) map report
Create Focus report with white overlay instead of default black overlay
Applies only to image analysis.
Auto create AOIs
Auto create and add AOIs to the AOIs list
Applies only to image analysis.