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Getting Started
Quick guide for the basic workflow of: Upload File, Analysis Parameters, Areas of Interests, Analyze and Reports.
Overview of the analysis reports, how to interpret and improve the results.
Heatmap Report, Opacity Report, Gaze Plot Report, Areas of Interest Report and Aesthetics Report.
Creating areas of interest (AOIs). This topic is crucial for understanding how users interact with visual content, be it websites, advertisements, or packaging.
AOIs help us focus our analysis on specific regions of interest within a visual stimulus, allowing us to gather more meaningful data about how users engage with those areas.
This comparison report is particularly valuable when evaluating different variants of packaging, web layouts, or ad visual designs.
By comparing these metrics across versions, you gain insights into which design elements capture attention most effectively.
A session on interpreting Feng-GUI reports and leveraging insights and recommendations to optimize your designs.
In this video, we’ll explore how to understand the key insights these reports offer, such as heat maps, gaze plots, and areas of interests, to identify focal points and potential weak spots in your design.