Web, Ads, Video, Signage, Packaging

Empowering Agencies with AI since 2007

Attention & Attraction Analysis

Feng-GUI enables you to effectively predict human's attention and attraction. Realize what will catch the viewers attention while looking at your webpage, advertisement, video, signage, package and any visual stimuli.

Digital marketing and marketing research agencies are using Feng-GUI to optimize the performance of visuals, by analyzing levels of attention, visual effectiveness and placement.
Feng-GUI is used to identify weak and strong spots within your design and to improve performance, location of key messages and call to action.

Benefits And Features

Dashboard Walkthrough

Attention Heatmap report

The Attention Heatmap displayed as a color gradient overlay on the original image or video to visualize which elements attract more attention than others.
The Attention Heatmap report is a predicted eye tracking report which show how areas of the original image or video attracts the attention.
read more 

Gaze Plot report

The Gaze Plot report visualizes the scan paths and order between elements inside the image. It is made of a series of short stops (called fixations) and fast movements of an eye (called saccades).
A Gaze Plot report is also referred to as Scanpath report.

Use the Gaze Plot report to visually demonstrate fixations order and gaze paths.
read more 

Focus map report

The Focus map report tones down information that is not attractive and visually displays what your viewers may perceive during the first few seconds of visual inspection.
The most transparent areas are those that attract more attention.
Focus map is also referred to as Opacity map and Fog map

Use the Focus Map report to identify which areas are being perceived and which are being ignored.
read more 

Areas of Interest report

The Areas of Interest report (AOIs) lets you define areas inside the image and determine the percentage of the attention this area is drawing.
Areas of Interest is also referred to as Regions of Interest (ROIs)

Use the Areas of Interest report to compare results between different versions of your design and layout.
read more 

Aesthetics report

Aesthetics report enables you to examine the emotional aspects of aesthetics.
Based on large scale studies with millions ratings of visual appeal collected from nearly 10 thousand participants, we developed computational models that accurately measure the perceived Clarity and Excitingness.
read more 

Video reports

Video analysis reports videos are: Attention heatmap video, Focus map video and Gazeplot video in Bee swarm style.

Facial Expressions Analysis

Facial expressions analysis describes the level of 8 expressions for each detected face. Expressions are: Neutral, Happy, Surprise, Sad, Anger, Disgust, Fear and Contempt.
Feng-GUI service was trained using public emotion datasets containing 0.5 million images and videos, manually labeled for the presence of facial expressions along with the intensity of valence and arousal.

Approach and Withdraw

Emotions and Expressions data aggregated into two simpler scores of Approach and Withdraw.

Visual Features Report

Visual Features are major contributors to the calculation of visibility score.
Drawing attention requires the object to have a significant contrast from surrounding objects and background.
The Visual Features report is a combo image of 4 reports:
intensity (top left), orientation and edges (top right), red/green color contrast (bottom left) and blue/yellow color contrast (bottom right).

Eye Tracking Metrics

Detailed Fixations and Visual Features data for each Area of Interest:
Visibility Score, Time To First Fixation, Fixations Before, Fixation Length, Fixation Count, Intensity Features, Edges Features, Red Green Contrast and Blue Yellow Contrast. read more 

Object Detection

Automatic Object detection and identification

Export Data

Export the reports data to third party software for custom analysis.
Export reports data as raw image, json and csv formats.

Features Comparison

Feng-GUI dashboard comes in three different flavors:
Basic, Business and Enterprise.
Here are the differences.

Feature \ Plan Basic Business Enterprise
Number of Users Single User10 Users100 Users
Team Sharing
Analysis Up to 100 analyses monthlyUp to 2400 analyses annuallyUp to 10000 analysis annually
Accuracy vs. eye-tracking 92%92%92%
Data Storage
3 months1 year1 year
Image analysis
Website capture
Video analysis
Input file maximum size5 MB20 MB20 MB
Basic visual features
Extended visual features
Flicker and Motion (in video)
Face detection, frontal and profile
Skin detection
Text detection, in any language
Custom view type
Custom view distance
Custom view duration
Auto create AOIs
Object detection and identification
Attention Heatmap report
Gaze Plot report
Focus Map report
Areas of Interest report
Aesthetics report
Visual Features Report
Facial Expression report
Visibility Score, Clarity Score, Excitingness Score, Balanced Score
Complexity and Focus Scores
Custom Watermark
Custom Report template
Raw Analysis Data
API integration
White label