Feng-GUI simulates human vision during the first 5 seconds of exposure to visuals, and creates heatmaps based on an algorithm that predicts what a real human would be most likely to look at.

Feng-GUI Dashboard offers designers and advertisers, a pre-testing service that predicts performance of your design, before it airs, by analyzing levels of attention, brand effectiveness and placement, as well as breaking down the flow of attention.

Use Feng-GUI to realize which areas of the webpage, photo or advertisement gets most of the attention.

• optimize the layout of a webpage, along with its buttons and banners.
• identify weak spots within an ad and improve its performance.
• location of brand and branding effectiveness. pull out the key moments.
• retarget, crop and resize aesthetically a photo.

Read how our clients are using Feng-GUI.

heatmap report includes:

• Heatmap color - The more intense the color (from blue to red), the more interest the viewer is.
• Hotspots - Fixations - Regions of interest. The circles represent the focal points and their size.
• Hotspots Order - The number next to the circle, represent the order in which the eyes move.
• Gaze Saccades - The lines represent the movements of the eyes between hotspots.
• Perception map - Visually displays what your viewers may perceive during the first few seconds of visual inspection.
• Which areas are being ignored. If there is no color or circle in an area, that section has no interest.