Attention & Attraction Analysis

Feng-GUI enables you to effectively predict human's attention and attraction. Realize what will catch the viewers eyes while looking at your webpage, advertisement, signage, package and any visual stimuli.

Digital marketing and marketing research agencies are using this pre-testing service to optimize performance of the visuals, by analyzing levels of attention, brand effectiveness and placement, as well as breaking down the flow of attention.
Feng-GUI pre-testing is used to identify weak spots within your design and to improve performance, location of key messages and call to action.

Benefits And Features

Dashboard Walkthrough

Attention Heatmap report

The Attention Heatmap displayed as a color gradient overlay on the original image to visualize which elements attract more attention than others.
The Attention Heatmap report is a predicted eye tracking report which show how areas of the original image attracts the attention.
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Gaze Plot report

The Gaze Plot report visualizes the scan paths and order between elements inside the image. A Gaze Plot report is also referred as scanpath report. It is made of a series of short stops (called fixations) and fast movements of an eye (called saccades).

Use the Gaze Plot report to visually demonstrate fixations order and gaze paths.
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Opacity map report

The Opacity map report tones down information that is not attractive and visually displays what your viewers may perceive during the first few seconds of visual inspection.
The most transparent areas are those that attract more attention.

Use the Opacity report to identify which areas are being perceived and which are being ignored.
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Areas of Interest report

The Areas of Interest report (AOIs) lets you define areas inside the image and determine the percentage of the attention this area is drawing.
Areas of Interest report is also referred as Regions of Interest report (ROIs)

Use the Areas of Interest report to compare results between different versions of your design and layout.
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Aesthetics report

Aesthetics report enables you to examine the emotional aspects of aesthetics.
Based on large scale studies with millions ratings of visual appeal collected from nearly 10 thousand participants, we developed computational models that accurately measure the perceived Clarity and Excitingness.
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Features Comparison

Feng-GUI dashboard comes in three different flavors: Basic, Business and Enterprise. The table identifies the differences.

Basic Business Enterprise
Accuracy vs. eye-tracking 92% 92% 92%
Input file maximum size 5 MB 5 MB 5 MB
Input file typepng,jpgpng,jpgpng,jpg
Maximum input image dimensionsunlimitedunlimitedunlimited
Website capture
Basic visual features
Extended visual features
Face detection, frontal and profile
Skin detection
Text detection, in any language
Custom view type
Custom view distance
Custom Watermark
Maximum output image dimensions 1920 x 1080 1920 x 1080 1920 x 1080
Attention Heatmap report
Gaze Plot report
Opacity Map report
Areas of Interest report
Aesthetics report
raw analysis data
API integration