Attention & Attraction Analysis

Feng-GUI enables you to effectively predict human's attention and attraction. Realize what will catch the viewers attention while looking at your webpage, advertisement, video, signage, package and any visual stimuli.

Digital marketing and marketing research agencies are using Feng-GUI to optimize the performance of visuals, by analyzing levels of attention, visual effectiveness and placement.
Feng-GUI is used to identify weak and strong spots within your design and to improve performance, location of key messages and call to action.

Heatmap report

The Heatmap report visually represents viewer attention dynamics within an image or video.
It overlays a color gradient onto the original content, highlighting areas that attract more attention than others.
This report provides insights into viewer behavior, showcasing which elements within the image or video draw the most attention.
This visualization aids in understanding audience engagement and allows for informed decisions in content creation and optimization.
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Gaze Plot report

The Gaze Plot report visualizes the scan paths and order between elements inside the image. It is made of a series of short stops (called fixations) and fast movements of an eye (called saccades).
A Gaze Plot report is also referred to as Scanpath report.

Use the Gaze Plot report to visually demonstrate fixations order and gaze paths.
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Focus map report

The Focus map report tones down information that is not attractive and visually displays what your viewers may perceive during the first few seconds of visual inspection.
The most transparent areas are those that attract more attention.
Focus map is also referred to as Opacity map and Fog map

Use the Focus Map report to identify which areas are being perceived and which are being ignored.
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Areas of Interest report

The Areas of Interest report (AOIs) lets you define areas inside the image and determine the percentage of the attention this area is drawing.
Areas of Interest is also referred to as Regions of Interest (ROIs)

Use the Areas of Interest report to compare results between different versions of your design and layout.
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Aesthetics report

Aesthetics report enables you to examine the emotional aspects of aesthetics.
Based on large scale studies with millions ratings of visual appeal collected from nearly 10 thousand participants, we developed computational models that accurately measure the perceived Clarity and Excitingness.
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Facial Expressions Report

Facial expressions report describes the level of 8 expressions for each detected face. Expressions are: Neutral, Happy, Surprise, Sad, Anger, Disgust, Fear and Contempt.
Feng-GUI service was trained using public emotion datasets containing 0.5 million images and videos, manually labeled for the presence of facial expressions along with the intensity of valence and arousal.

Emotions chart

This visualization helps identify viewer behavior patterns and key moments, aiding in the optimization of video design and storytelling techniques for better viewer experience.
Analyzing a video frame by frame involves extracting Focus, Complexity, Approach, and Withdraw scores to understand viewer attention and engagement. read more

Visual Features Report

Visual Features are major contributors to the calculation of visibility score.
Drawing attention requires the object to have a significant contrast from surrounding objects and background.
The Visual Features report is a combo image of 4 reports:
intensity (top left), orientation and edges (top right), red/green color contrast (bottom left) and blue/yellow color contrast (bottom right).

Eye Tracking Metrics

Detailed Fixations and Visual Features data for each Area of Interest:
Visibility Score, Time To First Fixation, Fixations Before, Fixation Length, Fixation Count, Intensity Features, Edges Features, Red Green Contrast and Blue Yellow Contrast. read more

Automatic Object detection and identification

Automatic creation of Areas of Interest (AOIs) using object detection algorithms works by identifying key objects or elements in an image, such as faces, products, or text, using machine learning models. read more

Features Comparison

Feng-GUI dashboard comes in three different flavors:
Basic, Business and Enterprise.
Here are the differences.

Feature \ Plan	Basic	Business	Enterprise
General
Number of Users	5 Users	25 Users	100 Users
Team Sharing
Analysis	Up to 200 analyses monthly	Up to 2400 analyses annually	Up to 10000 analysis annually
Accuracy vs. eye-tracking	92%	92%	92%
Data Storage	3 months	1 year	1 year
Input
Image analysis
Website capture
Video analysis
Input file maximum size	5 MB	100 MB	100 MB
Analyze
Basic visual features
Extended visual features
Flicker and Motion (in video)
Face detection, frontal and profile
Skin detection
Text detection, in any language
Custom view type
Custom view distance
Custom view duration
Auto create AOIs
Object detection and identification
Reports
Heatmap report
Gaze Plot report
Focus Map report
Areas of Interest report
Aesthetics report
Visual Features Report
Facial Expression report
Visibility Score, Clarity Score, Excitingness Score, Balanced Score
Complexity and Focus Scores
Emotions Chart
Insights and Recommendations using OpenAI
Customization
Custom Watermark
Custom Report template
Raw Analysis Data
API integration
White label

Web, Ads, Video, Signage, Packaging

Empowering Agencies with AI since 2007